The UK’s B&B Association furnished interesting data indicating that the B&B industry in the UK was outperforming the larger hotel sector. England’s B&B’s are rated among the best in the world. The attention to detail has been reflected in a 15 percent better vacancy rate than their rival hotels. The B&B Association released their industry-wide report in late May 2012.
In 2011, the Trip Advisor review rating for UK B&Bs was 4.47 on a scale of five. The rating for UK hotels was 3.87. Trip Advisor gave the service component of the hospitality industry the highest marks. B&Bs recorded a rating of 4.59 compared to the 4.05 rating for UK hotels.
Chief Executive of the B&B Association, David Weston, said, "It is heartening to see that millions of Trip Advisor travelers are rating British B&Bs higher than they rate hotels - it just proves the value of personal service, a home-cooked breakfast and the individual touch."
B&Bs performedwell this Summer. The influx of visitors for the Olympics boosted sales and the small business owners of B&Bs were up to the task, hosting many multi-lingual internationals for extended stays. The three most highly regarded aspects of a good B&B are service, cleanliness and a good home-cooked breakfast.
The Trip Advisor ratings were compiled from travelers around the globe. The last comprehensive analysis like this took place in 2004. At that time, UK B&Bs and hotels received poor ratings, lagging well behind the US, Spain, France and Germany. In this latest poll, UK B&Bs surpassed traveler expectations and rose above all five of their international competitors.
In 2011, the combined rating for the UK hotels and B&Bs climbed to 4.09. The global average per country was 4.04. In 2004, the UK average was a dismal 3.48. This marked a low and was generally attributed to poor service and mediocre cuisine. Service has long been a problem with the UK hospitality trade.
Christine Petersen of Trip Advisor explained, "Today's findings show the wealth of information now available hasn't just benefitted other travelers, it has benefitted the industry as well. Hotel and B&B owners have, it appears, clearly been listening to the free feedback they have received, and used it to improve the service they provide."
The turnaround could not have come at a better time. The UK is still reeling from the recession and more and more UK residents are vacationing in country. This unanticipated trend has buoyed the hospitality industry and owner managed B&Bs are leading the way.
Featured image: License: Creative Commons image source
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